Second Life News & Events & Guides

The newest destination for talent scouts looking to sign fresh acts is Second Life.

Boutique label Reality Entertainment has signed popular Second Life musician Von Johin to a record deal. Wagner James Au runs a lengthy interview with Johin, who performs weekly shows in the virtual world.

For the most part, however, he no longer has any interest playing live in person. “This is more fun,” he says, referring to his virtual stage. “No gas costs, no travel, Second life linden worldwide audience, exciting new people, no smoke, no drunks on the road, no hassles.”

But what does “sign a record deal” really mean in 2008? The Metaverse Journal takes a contrarian approach to the news: “Any individual can now publish their music worldwide on iTunes using services like TuneCore for the princely sum of US $9.99 per year.”

Regardless, any deal can only be seen as encouraging news for Second Life’s burgeoning music scene.