City of Heroes News & Events & Guides

Double Fusion has been busy lately. the in-game ad providers became a tool in Gearbox's belt, saying it would provide dynamic and static adverts for unspecified games. Today, Double Fusion said it would be extending its partnership with NCsoft to include the Korea-based publisher's popular superpowered massively multiplayer online game City of Heroes. NCsoft has previously signed Double Fusion to serve ads for free-to-play MMOGs Exteel and Dungeon Runners.

Before.
CoH Influence Gamers are understandably touchy about having their favorite real-world escape intruded upon by advertisers. Similar to how Gearbox president Sandy Pitchford handled the dilemma, NCsoft NorCal general manager Brian Clayton addressed what the deal means for gamers on the developer's Web site. First and foremost, Clayton stressed that the in-game ads are optional, and can be switched on or off at the discretion of the end user.

"I want to make it very clear that we are not 'forcing' in-game ads upon our players," said Clayton. "Thus, City of Heroes influence the word 'optional' is of key importance. None of our players have to change their game experience in any way if that's what they prefer. All that you need to do is opt-out via the Options menu in the game."